We know that travel comes with a host of great benefits: you get
to spend time with people you love; you get to see new things and
try new things; you get to relax away from the pressures of work
and everyday life; you get the thrill of realizing dreams you may
have had for years and years.
As it turns out, travel is the best way to spend your money. Of all
the things you can buy, the experience of traveling gives you, by
far, the most bang for your buck. All these great elements of travel
have been proven to make people happier.
And even more than that, every part of the travel experience —
before, during, and after — is more satisfying, more enjoyable,
and has longer-lasting positive effects than buying stuff.
In 2003, Thomas Gilovich published his landmark study called “To
Do or To Have? That Is the Question.” – a study that, more than a
decade on, continues to influence social psychology and the
study of what brings us true contentment. Gilovich looked at how
economic choices affect well-being and analyzed the differences
between experiential and material purchases on human
happiness. His unexpected discovery has changed the way we
look at our buying habits: Across the board, doing things
makes people way happier than having things.
The reason for this is that we get to live and re-live the joy of
experiences. Buying an expensive TV or even a new car gives a
momentary spike in good feelings that lasts for a few days. But
when you take an amazing trip, you get the memories and the
good time together — and every time you think of that trip, or you
see something that reminds you of it, or you look at the picture on
your desktop, your brain registers those joyful times and releases
mood-enhancing chemicals that make you feel like you’re re-living
the happiness of the experience itself. It stays with you, and you
get to access it whenever you want.
It’s not like we need another reason to start planning that dream
trip — but another study out that Gilovich co-authored has found
that even the anticipation of experiences outdoes the lead-up to
material purchases. People waiting in line to get tickets to an
event are happier and more excited than those who are waiting in
line to buy something.
So, even something as boring as waiting in line is more fun
when it’s connected to your travel experience. But it makes
sense when you think of it, doesn’t it? You’re waiting to, say, get
your passport photo taken, and associated with that time are
thoughts of where you’re going to go, what you’re going to see,
and all the adventure that awaits. When you’re planning that trip
with your agent, you get to make progress, take steps towards
realizing your dream, and each step is actually a part of the
As travelers, we know the many positive benefits of getting out
and seeing the world. And now we can feel even better knowing
that those benefits continue to improve our lives, long after the trip
Are you convinced? Ready to start taking the steps towards your
next travel adventure? Give me a call and let me bring a little
more happiness to your life!
To start your journey click here now!